Seven NFR Event Sponsors Announced for 2026, Along with Sponsor Hotel Affiliations

Las Vegas Events announced today the seven event sponsors that will be highlighted throughout the Wrangler National Finals Rodeo® performances. The Wrangler NFR will kick off on Thursday, Dec. 3 and run through Saturday, Dec. 12 at the Thomas & Mack Center.

For each of the seven rodeo events contested during the Wrangler NFR, the event sponsors will be:

Bareback Riding – Care Credit, along with Park MGM as the sponsor hotel
Steer Wrestling – Boot Barn, along with Circa Las Vegas as the sponsor hotel
Team Roping – Kerry Kelly Bits & Spurs, along with Harrah’s Las Vegas and Horseshoe Las Vegas as the sponsor hotels
Saddle Bronc Riding – Benchmade Knife Company, along with Resorts World Las Vegas as the sponsor hotel
Tie-Down Roping – BEX Sunglasses, along with MGM Grand Hotel & Casino as the sponsor hotel
Barrel Racing – Windmill Ceiling Fans, along with Golden Nugget Las Vegas as the sponsor hotel
Bull Riding – Traeger; along with Treasure Island Las Vegas as the sponsor hotel

Each sponsor will receive in-arena assets and additional promotional elements prior to and throughout the ten days of the Wrangler NFR.

“This group of sponsors is vitally important to operation of the Wrangler National Finals Rodeo,” said LVE Corporate Marketing Vice President Bo Gardner. “The NFR provides a showcase for all of our sponsors, and our goal each year is to continually build that support system that allows us to grow the NFR Experience in Las Vegas. In addition, the NFR provides a year-ending push for these brands to connect to rodeo fans and the Western industry wherever they reside.”

The Wrangler NFR attracts the top 15 contestants in each of the seven events to compete for a share of the increased purse and the coveted PRCA Gold Buckle. In 2025, the event had a total attendance of 175,846 over the ten rounds of competition at the Thomas & Mack Center and has sold out 389 consecutive performances in Las Vegas.

For more information on the Wrangler NFR, please visit NFRexperience.com or through social media at @LasVegasNFR and use #WranglerNFR. For the latest ProRodeo news and Wrangler NFR coverage, please visit prorodeo.com or through social media @PRCA_ProRodeo.