The Cowboy Channel Cowboy Christmas Taking Shape for 2024; Show Features Shopping, Attractions and a New East Entrance at Las Vegas Convention Center

LAS VEGAS

 The Cowboy Channel Cowboy Christmas, the only official gift show of the Wrangler National Finals Rodeo, is taking shape for 2024. The show will be held in the South Hall, Levels 1 & 2, of the Las Vegas Convention Center and will run concurrently with the Wrangler NFR, Dec. 5 - 14.

Free to the public, The Cowboy Channel Cowboy Christmas is co-located with the Rocky Mountain Elk Foundation’s Hunter & Outdoor Christmas Expo and will be open daily from 9 a.m. – 4 p.m. For the first time, the Wrangler Rodeo Arena, the home of the YETI Junior World Finals, will be located in a large, tented area south of the Convention Center in the Bronze Parking Lots.

The YETI Junior World Finals will feature contestants 19-years-old and younger competing in many of the events the pros take part in at the Thomas & Mack Center, including bull riding, bareback riding, saddle bronc riding, steer wrestling, girls and boys breakaway, team roping, tie-down roping, pole bending and barrel racing.

Additional returning elements in 2024 include the Ariat Rodeo Live Stage, Rodeo Saloon, Cowboy Christmas Village presented by Clint Orms, Bites & Brews and more.

The Cowboy Channel Cowboy Christmas is one of the daily highlights when the Wrangler NFR is in town. Sold out for 359 consecutive performances in Las Vegas, the Wrangler NFR attracts the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding. Under the contract with the Professional Rodeo Cowboys Association that was extended through 2035, the purse in 2024 is more than $12.5 million. Qualification is based on the 2024 PRCA World Standings.

For more information on The Cowboy Channel Cowboy Christmas and the Wrangler NFR, please visit NFRexperience.com or through social media at @LasVegasNFR and use #WranglerNFR. For the latest ProRodeo news and Wrangler NFR coverage, please visit prorodeo.com or through social media @PRCA_ProRodeo.