News

JUL 29, 2021 The Cowboy Channel Cowboy Christmas to Open One Day Earlier and Include Official Tree Lighting Ceremony The official gift show of the Wrangler National Finals Rodeo to open on Wednesday, Dec. 1 from 5 p.m. – 10 p.m.; operate from 9 a.m. – 4 p.m. from Dec... Read More JUL 28, 2021 Wrangler National Finals Rodeo Start Time Moves to 5:45 p.m. PST/8:45 p.m. EST The competition for the coveted PRCA Gold Buckle starts in Las Vegas on December 2; runs for 10 consecutive days Read More JUL 23, 2021 Ariat Named Gold Buckle Sponsor of The Cowboy Channel Cowboy Christmas Partnership also includes title sponsorship of the Rodeo Live Stage showcasing Flint Rasmussen, Shane Minor and more Read More JUL 19, 2021 Wrangler National Finals Rodeo Payout Climbs to Record $13.3 million Competition payout exceeds $10.2 million Read More JUN 15, 2021 Customized "Back in Vegas" Wrangler National Finals Rodeo Trailer to Hit the Road for Summer/Fall Rodeo Schedule Trailer will be accessible to fans at the largest rodeos; fans can interact and sign up for an exclusive fly away to the Wrangler NFR Read More APR 22, 2021 WPRA Names Darla Lindt New Chief Operating Officer and Board Executive Secretary The position is responsible for all the hands on operational aspects of the WPRA activities and is a critical partner to the WPRA President Read More APR 8, 2021 The Cowboy Channel Becomes Title Sponsor of Cowboy Christmas Cowboy Christmas is the official gift show of the Wrangler National Finals Rodeo and a Vegas tradition since 1986 Read More MAR 11, 2021 National Finals Rodeo Committee Announces the Hiring of Allen Rheinheimer as General Manager Experienced rodeo and equestrian industry producer to join Wrangler NFR staff, lend expertise to production and operations Read More FEB 11, 2021 Las Vegas Events Announces that Wrangler NFR General Manager Glen Alan Phillips Has Stepped Down Phillips served as GM during the NFR’s move to Texas for one year in 2020 Read More