Cowboy Christmas

The only official gift show of the Wrangler National Finals Rodeo, Cowboy Christmas is a Las Vegas tradition since 1986. Cowboy Christmas features more than 500,000 square feet of show floor and 375+ exhibitors from across the United States. Attendees can find unique products including custom-made jewelry, western wear, boots and spurs, furniture, original art, handmade crafts and home goods. To add to the overall experience, attendees can also enjoy a number of interactive experiences, including the Ariat Rodeo Live Stage and the YETI Junior National Finals Rodeo. The show will run December 3-12 from 9 a.m. - 4 p.m. daily.

Cowboy Christmas

December 3 - 12, 2026
Las Vegas Convention Center
Las Vegas, NV 89109
FREE ADMISSION
Open Daily 9 a.m. to 4 p.m.

The Cowboy Christmas Wait List

All booth requests for new exhibitors are handled through our waitlist. We are currently finalizing the official waitlist for the 2026 Cowboy Christmas. Submissions will be available June 22, 2026.

375 +

Exhibitors
More than 375 exhibitors

1986

Operating Since
The only official gift show of the Wrangler NFR

326894

Attendance
Average over the last four years

9

Junior NFR Events
10 straight days of competition

500000

+

Square Footage
More than 500,000 square feet

Features

Rodeo Saloon (South Hall, Level 1)

Every great “rodeo” needs a saloon. Join us in the Rodeo Saloon features specialty drinks.

Ariat Rodeo Live Stage (South Hall, Level 2)

There are so many great options on the stage this year. The daily programming kicks off each day with the Storme Sessions presented by American Hat Co, with host Storme Warren. Mic Drop with host Matt Merritt and Conserving Country with hosts Shane Minor and Garrison Allen follows. RMEF Films caps the day.

Here is the full schedule and times of the shows on the Ariat Rodeo Live Stage:
10:15 a.m. - Storme Session presented by American Hat Co.
11:30 a.m. - Mic Drop with Host Matt Merritt
12:45 p.m. - Conserving Country with hosts Shane Minor and Garrison Allen
2 p.m. - RMEF Films

Cowboy Christmas Village sponsored by Clint Orms (South Hall, Level 2)

This festive area will include Christmas trees, daily appearances by Santa Claus from 11 a.m. – 2 p.m. and an area for kids to write a letter to Santa and drop it in a special mailbox. In addition, there will be photo walls to share your experience with family and friends.

Cinch Cowboy Commons (South Hall, Level 1)

This area will be located in the remodeled east lobby of South Hall, Level 1. This eclectic area will offer a variety of elements for attendees, including the Rodeo Saloon and Cinch Stage featuring acoustic performances, the No Spin Rodeo Live Podcast, RumpChat Podcast and a replay of the previous night’s NFR performance.

Bites and Brews (South Hall, Level 2)

Be sure to check out Bites & Brews located on the second floor of the South Hall next to the Ariat Rodeo Live Stage. You are guaranteed to find something you’ll like.

Wrangler Rodeo Arena (Platinum Lot)

The YETI Junior NFR will be held inside a specially-designed tent in the Platinum lot this year. There will be qualifiers and finals in nine events (with various age groups per event): Bull Riding, Bareback Riding, Saddle Bronc Riding, Steer Wrestling, Girls and Boys Breakaway, Pole Bending, Team Roping, Tie-Down Roping and Barrel Racing. There are more than 800 entries in the YETI Junior NFR.

Venue:

Las Vegas Convention Center, South Halls
3150 Paradise Road
Las Vegas, NV 89109